{"id":718,"date":"2019-06-26T12:59:45","date_gmt":"2019-06-26T12:59:45","guid":{"rendered":"http:\/\/www.josephguinto.com\/?page_id=718"},"modified":"2024-10-07T20:45:03","modified_gmt":"2024-10-07T20:45:03","slug":"custom-corporate","status":"publish","type":"page","link":"https:\/\/www.josephguinto.com\/?page_id=718","title":{"rendered":"CUSTOM &#038; CORPORATE"},"content":{"rendered":"\n<p class=\"has-text-align-left\"><span style=\"color: #ff0000;\"><strong>I&nbsp;WRITE,&nbsp;EDIT<\/strong><span style=\"color: #000000;\">,<\/span> <span style=\"color: #000000;\">and ghostwrite<\/span><\/span> frequently for custom publishers, corporations, and individual executives on a variety of topics, including organizational culture and thought leadership.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Here are some examples of that work:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.economicclub.org\/publications\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"1024\" src=\"https:\/\/www.josephguinto.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-07-at-4.34.47\u202fPM-1016x1024.png\" alt=\"\" class=\"wp-image-1040\" srcset=\"https:\/\/www.josephguinto.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-07-at-4.34.47\u202fPM-1016x1024.png 1016w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-07-at-4.34.47\u202fPM-298x300.png 298w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-07-at-4.34.47\u202fPM-150x150.png 150w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-07-at-4.34.47\u202fPM-768x774.png 768w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-07-at-4.34.47\u202fPM.png 1080w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Working with Washingtonian Custom Media for the Economic Club of Washington, I have written the highly regarded Club&#8217;s <a href=\"https:\/\/www.economicclub.org\/publications\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">annual report<\/mark><\/strong><\/a> for the past several years.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2020\/04\/Five_Things_We_Learned_From_Talking_to_500_Million_People-copy.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"626\" src=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2020\/04\/SMG.png\" alt=\"\" class=\"wp-image-861\" srcset=\"https:\/\/www.josephguinto.com\/wp-content\/uploads\/2020\/04\/SMG.png 482w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2020\/04\/SMG-231x300.png 231w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\">For Service Management Group, I wrote a white paper that is repeatedly updated as the Kansas City customer-service company expands. The original title, &#8220;<a href=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2020\/04\/Five_Things_We_Learned_From_Talking_to_500_Million_People-copy.pdf\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Five Things We Learned from Talking to 500 Million People<\/mark><\/strong><\/a>&#8221; now reads &#8220;Five Things We Learned from Talking to 1 Billion People.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/Gates-1.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"913\" height=\"572\" src=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/GATES.png\" alt=\"\" class=\"wp-image-776\" srcset=\"https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/GATES.png 913w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/GATES-300x188.png 300w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/GATES-768x481.png 768w\" sizes=\"(max-width: 913px) 100vw, 913px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-left\">For Insigniam Quarterly, I\u00a0talked to\u00a0<a href=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/Gates-1.pdf\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Robert Gates<\/strong><\/mark><\/a>, former U.S. Secretary of Defense, about his leadership style.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/IQ0916-Full-issue-single-page_Tyson.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"907\" height=\"613\" src=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/Kaiser.png\" alt=\"\" class=\"wp-image-777\" srcset=\"https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/Kaiser.png 907w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/Kaiser-300x203.png 300w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/Kaiser-768x519.png 768w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-left\">&#8220;We&#8217;re not changing for the sake of changing,&#8221; Bernard Tyson, the top executive of <a href=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/IQ0916-Full-issue-single-page_Tyson.pdf\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Kaiser Permanente<\/strong><\/mark><\/a>, told me about his company&#8217;s transformation. &#8220;We&#8217;re changing because we\u00a0<em>must\u00a0<\/em>change.&#8221; (Tyson passed away a few years after this story was published.)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"For Georgetown's School of Foreign Service, I\u00a0spoke to many top U.S. diplomats\u00a0about challenges they've faced working in the Trump Administration.\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"http:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/SFS-1024x640.jpg\" alt=\"\" class=\"wp-image-773\" srcset=\"https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/SFS-1024x640.jpg 1024w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/SFS-300x188.jpg 300w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/SFS-768x480.jpg 768w, https:\/\/www.josephguinto.com\/wp-content\/uploads\/2019\/06\/SFS.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>For Georgetown&#8217;s <a href=\"http:\/\/issues.washcustom.com\/publication\/?i=555880#{%22issue_id%22:555880,%22page%22:0}\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">School of Foreign Service<\/mark><\/strong><\/a>, I\u00a0spoke to many top U.S. diplomats\u00a0about challenges they&#8217;ve faced working in the Trump Administration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&nbsp;WRITE,&nbsp;EDIT, and ghostwrite frequently for custom publishers, corporations, and individual executives on a variety of topics, including organizational culture and thought leadership. Here are some examples of that work: Working with Washingtonian Custom Media for the Economic Club of Washington, I have written the highly regarded Club&#8217;s annual report for the past several years. For<\/p>\n<div class=\"read-more-wrapper\"><a class=\"read-more\" href=\"https:\/\/www.josephguinto.com\/?page_id=718\" title=\"Read More\"> <span class=\"button \">Read More<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-718","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.josephguinto.com\/index.php?rest_route=\/wp\/v2\/pages\/718"}],"collection":[{"href":"https:\/\/www.josephguinto.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.josephguinto.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.josephguinto.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.josephguinto.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=718"}],"version-history":[{"count":10,"href":"https:\/\/www.josephguinto.com\/index.php?rest_route=\/wp\/v2\/pages\/718\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/www.josephguinto.com\/index.php?rest_route=\/wp\/v2\/pages\/718\/revisions\/1043"}],"wp:attachment":[{"href":"https:\/\/www.josephguinto.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}